P&G wants a “cleanroom” that is both an organic, non-polluting, sustainable and low-carbon source of fresh food for the entire world, the global company said today.
The grocery giant wants to open a new 1,500-square-metre facility in New Delhi to cater for its burgeoning customer base, which includes “foodies”, according to the latest internal memo.
“This new facility will allow us to create an entire new ecosystem for our customers, where the cleanliness and quality of our products and services is a priority,” P& said in a letter to the New Delhi office of the US-based company’s parent, General Mills, and other global players.
It said it would also focus on developing and implementing the “best in-house design” for its new facility, and would work with local stakeholders.
“These are important steps that will enable us to reach our ambitious growth goals,” Pamp said.
The P&amt letter said P&AM will establish a “top-level team” that will “work with local partners to create a holistic design and development environment for our brand and products, with an emphasis on sustainability and environmental management”.
The Pamp brand is a “high-quality, organic, low-cost, and sustainable” product, P&AG added.
“As our global footprint grows, we will focus on enhancing our brand to bring our customers new experiences and benefits, with greater efficiencies and reduced environmental impact,” the company said.
Pamp was founded in 2012 and has more than 1,200 stores in India, Brazil, Malaysia, Thailand, Vietnam, Singapore, Mexico, the United States and elsewhere.
Last year, Pamp announced it would buy a 51% stake in China’s Alibaba group for $US10 billion.
P& has been facing pressure from India’s government to clean up its food waste and has been under pressure from the United Nations, the US and other countries over the past few years to do more to tackle the problem.
India’s Food Safety and Standards Authority last year warned that Pamp’s “lack of transparency and its inability to deliver quality products” had contributed to an “epidemic of food poisoning” in the country.